Title: Na zdrowie!
Description:
The poster was created for the “Na zdrowie!” (“To your health!”) poster competition organized by PragmatIQ and the Magdalena Abakanowicz University of the Arts in Poznań. The contest invited young artists to reflect on the meaning of health — physical, mental, and social — through visual language.
The poster was created for the “Na zdrowie!” (“To your health!”) poster competition organized by PragmatIQ and the Magdalena Abakanowicz University of the Arts in Poznań. The contest invited young artists to reflect on the meaning of health — physical, mental, and social — through visual language.
My work addresses alcoholism as a modern social disease in Poland. A fragment of a bottle transforms into a police checkpoint, exposing the paradox of national pride in drinking. Using minimalist symbolism, the poster turns the familiar toast “Na zdrowie!” into an ironic commentary on how tradition and addiction intertwine in Polish culture.
